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Our mission at Primary Arms is to provide the world with the best shopping experience possible by offering quality products, the right assortment of merchandise, and world class customer service, all at affordable prices.

We were founded on a simple idea that has become the cornerstone of our business: to provide firearms enthusiasts, professional shooters, and servicemen and women the highest quality optics at affordable prices. That one goal has grown over time to include a broader selection of products, the best customer service you can find in the industry, knowledgeable staff ready to field questions, and great value for our customers dollar along with sharing our culture with our wholesalers.

Being part of the Primary Arms family means that you will receive personalized service to help you build your business, whether you are a single retail store or a multi-store operation. We want to help you grow no matter how big you are.

We are committed to the future though long-term relationship with our dealers and employees. We take pride in the relationships we build with our customers. The customer's perception is our reality, and a source of inspiration and ideas for development.