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Dealer Program – Tier 1

I. The following must be filled out completely and signed before activating a new account:

  • ➢ Minimum Advertised Price Policy (U.S. Dealers only)
  • ➢ Online Channels of Distribution Policy (U.S. Dealers only)
  • ➢ Dealer Application (All Dealers)
  • ➢ State Re-sellers Certificate / Permit (All Dealers)

II. Opening Order Requirements:

➢ U.S. Domestic Dealers:

  • Dealer must have a physical retail storefront.
  • Must provide Primary Arms with photos of the of store as well as store signage.

➢ All Dealers (U.S. and International):

  • $5,000 prepaid opening order minimum.

III. Dealer Perks:

  • ➢ Exposure on our Where to Buy dealer locator at www.PrimaryArmsOptics.com
  • ➢ Free welcome package with scope stands, banners, hats, catalogs, etc.

IV. Important Guidelines:

  • ➢ Annual purchases of $20,000 are required to remain as an active account. Dealerships not maintaining this status will be removed from the Primary Arms® Online Dealer Locator and will be considered an inactive account. Re-application is welcomed, but not required.
  • ➢ Dealers are encouraged to comply with Primary Arms MAP Policy and OCOD Policy.

V. Recommended assortment:

  • ➢ MD-RBGII
  • ➢ MD-ADS
  • ➢ PA1-6X24FFP-ACSS-RAPTOR-5.56 6
  • ➢ PA1-6X24SFP-ACSS-5.56
  • ➢ PA3-18X50FFP-ACSS-HUD-DMR-308
  • ➢ PAC1X-ACSS-CYCLOPS
  • ➢ LHM-2L13
  • ➢ PADLXSM
  • ➢ PAC3X-GENII-ACSS-5.56
  • ➢ PA-GLX4-4-16X50F-HUD-308

3219 S Sam Houston Pkwy E. +1.713.570.0484

Houston, TX 77047 Sales@primaryarmsoptics.com