Dealer Program – Tier 1
I. The following must be filled out completely and signed before activating a new account:
- ➢ Minimum Advertised Price Policy (U.S. Dealers only)
- ➢ Online Channels of Distribution Policy (U.S. Dealers only)
- ➢ Dealer Application (All Dealers)
- ➢ State Re-sellers Certificate / Permit (All Dealers)
II. Opening Order Requirements:
➢ U.S. Domestic Dealers:
- Dealer must have a physical retail storefront.
- Must provide Primary Arms with photos of the of store as well as store signage.
➢ All Dealers (U.S. and International):
- $5,000 prepaid opening order minimum.
III. Dealer Perks:
- ➢ Exposure on our Where to Buy dealer locator at www.PrimaryArmsOptics.com
- ➢ Free welcome package with scope stands, banners, hats, catalogs, etc.
IV. Important Guidelines:
- ➢ Annual purchases of $20,000 are required to remain as an active account. Dealerships not maintaining this status will be removed from the Primary Arms® Online Dealer Locator and will be considered an inactive account. Re-application is welcomed, but not required.
- ➢ Dealers are encouraged to comply with Primary Arms MAP Policy and OCOD Policy.
V. Recommended assortment:
- ➢ MD-RBGII
- ➢ MD-ADS
- ➢ PA1-6X24FFP-ACSS-RAPTOR-5.56 6
- ➢ PA1-6X24SFP-ACSS-5.56
- ➢ PA3-18X50FFP-ACSS-HUD-DMR-308
- ➢ PAC1X-ACSS-CYCLOPS
- ➢ LHM-2L13
- ➢ PADLXSM
- ➢ PAC3X-GENII-ACSS-5.56
- ➢ PA-GLX4-4-16X50F-HUD-308
3219 S Sam Houston Pkwy E. +1.713.570.0484
Houston, TX 77047 Sales@primaryarmsoptics.com